Social Media
Strategy
Brand Partnership Highlight: Client Launch Campaign with Neiman Marcus
Pre-Launch Preparation
- Strategically curated Instagram feed aesthetic
- Developed cohesive visual narrative aligned with brand partnership
- Planned content grid to create anticipation and visual excitement
- Ensured seamless transition and visual consistency across platforms
Key Social Media Tactics
- Influencer engagement
- Press package development
- Strategic content scheduling
- Feed optimization for maximum impact
Impact: Meticulously prepared our social media ecosystem for the Neiman
Marcus partnership, strategically curating our Instagram feed to create a
compelling visual narrative that generated significant pre-launch excitement
and brand anticipation.
after
before
Influencer
marketing
coordinator
Influencer Marketing Highlight: Agency Program Development
Strategy:
- Developed a comprehensive influencer program for agency clients
- Established talent selection criteria aligned with brand identities
- Created communication protocols between influencers and clients
- Designed content guidelines ensuring brand consistency
Key Coordination Tactics
- Influencer scouting and vetting
- Personalized outreach and relationship building
- Campaign brief development and distribution
- Content review and approval process
Impact: Strategically implemented the agency's first influencer marketing program,
serving as the primary liaison between talent and clients. This resulted in authentic,
brand-aligned content that significantly boosted campaign engagement and client
satisfaction across multiple platforms.
Notable Client Projects
- Client A: Revamped brand identity, resulting in 77% increase in brand recognition
- Client B: Crafted comprehensive brand strategy for new client, encompassing visual identity,
brand voice, and content planning across all platforms, resulting in a 45% boost in overall
engagement from launch.
- Client C: Developed comprehensive social media strategy for an emerging podcast,
including brand voice guidelines and content planning, resulting in a 25% increase in listener
engagement and positive sentiment.
Approach Highlights
- In-depth market and competitor analysis
- Collaborative workshops with stakeholders
- Data-driven decision making
- Continuous refinement based on performance metrics
Impact: Successfully developed and evolved brand identities for diverse clients, resulting in
increased engagement, improved brand recognition, and stronger customer loyalty across
various industries.
Brand Development
Creative Content
Ecosystem
Content Creation Showcase: Local Stories & Travel Narratives
Pre-Content Strategy:
- Passionate about highlighting local community experiences
- Specialized in capturing authentic travel and event moments
- Focused on storytelling that connects audiences with unique destinations
Key Content Pillars
- Travel narrative development
- Local event documentation
- Community-focused storytelling
- Immersive visual content creation
Creative Approach:
- Emphasizing genuine, unfiltered experiences
- Showcasing hidden local gems
- Creating narratives that inspire exploration
- Capturing the essence of community and travel
Impact: Crafting compelling visual and written content that transforms local
experiences into engaging stories, inspiring audiences to discover and appreciate
the richness of community and travel landscapes.
Background
Freelance Strategist and Content
Creator, 2023-present
MIXTO
Social Media Strategist & Influencer
Relations, 2023
The Ohio State University, 2019-2023
B.A Communication Technology,
Entrepreneurship & Innovation
Cum laude
Expertise
- Branding & Visual Communication
- Creative Project Management
- Influencer Managing & PR Relation Strategy
- Targeted Content Creation
Brigitte can see where organizations, teams, and communities could be better.
She dreams how they might grow, improve, or increase their impact. I was
impressed by her ability to listen and quickly come up with ideas for a better and
brighter future. Personally, she shared ideas with how I could expand my impact
in our company and articulated it to me in a way that my business partners or
friends often fall short.
- Adam Lehman, Co-CEO of The Wonder Jam
Brigitte is adept at leveraging digital platforms to drive engagement, growth,
and brand
visibility. Her skills in content strategy, influencer collaborations, and audience
engagement
make her a valuable asset to any team. I believe she would excel in a role as a
Social Media
Strategist, contributing her expertise to help brands thrive in the digital space.
- Rosie Sanchez, CEO of MIXTO
good words
- Let's work
together
Brigitte Dávila
Let’s connect!